Tuesday, July 23, 2019
Last Tuesday, team members from our Ann Arbor Innovation Center headed down to the Westin Book Cadillac Hotel in Detroit to attend Salesforce Basecamp. We joined hundreds of other local businesses in pursuit of Salesforce knowledge, making connections, and, of course, free food. We’re always looking out for the latest & greatest in Salesforce features and functionality, and we also like to keep an eye out for ways we can get involved in our local communities. This event was a perfect opportunity for both!
The 360 Customer View
The conference focused on how companies are using Salesforce Customer 360, a cross-cloud platform that integrates data from the Marketing, Sales, Commerce, and Service Clouds to achieve a comprehensive, 360-degree view of their customers so they can provide the personalized service customers demand. There was also a feature presentation on how Salesforce Blockchain can help businesses extend trust and transparency in every customer interaction.
Efficiency Through Artificial Intelligence
Increasing efficiency throughout the sales cycle with Artificial Intelligence was another key topic. Salesforce showcased Einstein Voice, a voice-to-text assistant that allows users to send emails, create reminders, and even update Salesforce records on the go. We saw some other cool things Einstein can do as well, such as making predictions and recommendations about the next best action to take in the sales cycle. Of course, all of these features can be accessed from the Salesforce mobile app, meaning that work can be done in the field just as fast as it can be done in the office.
Keeping Customers First
In essence, Salesforce Basecamp Detroit was about how businesses can leverage Salesforce functionality to build a more customer-oriented approach across all departments, keeping their customers happy through consistency. This really struck a chord with us here at S-Docs. Our native solutions aren’t just e-signature and document generation applications; they’re tools that make your customers happier by delivering a smooth, consistent, and personal experience, allowing you to spend more time providing them with the service they love. Whether it’s through custom email templates that dynamically insert your customers’ names or the ability to generate and send an invoice simply by updating a record on your phone, we believe that by leveraging S-Docs and Salesforce together, your business can do great things.
Get to Know Us!
It was great getting out and meeting people from other local businesses this week. We heard a lot about how they’re using Salesforce to improve efficiency and keep their customers happy. Want to chat with us? We’ll be at Midwest Dreamin’ in Chicago August 7-9th and Dreamforce 2019 in San Francisco this November! Make sure to stop by and say hello. You can also leave us a message on our website, or contact firstname.lastname@example.org.