Now that Dreamforce 2019 is over, there’s only one thing we’re aiming for over the next 343 days: find comfortable shoes for Dreamforce 2020. Seriously, we pushed our shoes to the breaking point during our four days in San Francisco; the Dreamforce Campus was huge!

All joking aside, Salesforce’s biggest conference of the year proved unforgettable once again; the inspiring keynotes, informative breakout sessions, insanely exciting parties, and interactions with fellow Trailblazers in the Salesforce community made this year’s Dreamforce better than all the rest. And we’re not just saying that - here’s a look back at some of our favorite moments from Dreamforce 2019 that prove it gets better and better every year.

Fireside Chat with Tim Cook

After getting settled in San Francisco and making sure every Max the Moose was accounted for, the team headed over to the Moscone Center to begin the Dreamforce festivities. After the inspiring opening keynote, we attended the week’s first fireside chat between Apple CEO Tim Cook and Salesforce Co-CEO Marc Benioff. This talk was one of our favorite Dreamforce events by far, not only because of the great ideas discussed, but because we think they align so well with our own values here at S-Docs.

Tim Cook began his discussion with Benioff by talking about his philosophy on privacy.

“You don’t bolt-on privacy,” said Cook. “You have to design it in.”

Alongside keeping privacy at the forefront of product innovation, Cook talked about the way Apple has maintained success for over 40 years by focusing on their values first, including equality, sustainability, and having a mindset focused on helping others.

These ideas really resonated with the S-Docs team. As a native Salesforce solution built on the platform, S-Docs has kept our clients’ privacy and data security in mind since day one. Data used to generate documents with S-Docs never leaves the Salesforce cloud, meaning it’s one of the most secure document generation solutions available on the AppExchange.

Cook’s values-based approach is something we adhere to at S-Docs as well. We’re a proud member of the Pledge 1% Movement, and our team regularly volunteers its time to help our local communities. We also participate in sustainability movements like the Commuter Challenge in Ann Arbor, which challenges participants to use greener methods of transportation. And of course, we’re always committed to providing the best solutions to our customers.

Overall, this discussion is well worth watching if you missed it.

The Benefits of a Native Document Generator

It goes without saying that the S-Docs theater session, which detailed how to save time and money with native document generation and e-signature solutions, was another one of our favorite moments of Dreamforce this year. Our software engineers presented on the many benefits of using a native application like S-Docs, including boosted employee productivity, speedier implementation timelines, and reduced expenses.

The session had great attendance and included some laughs alongside the insights that made it a big highlight for everyone involved.

Customer 360

If you were at Dreamforce this year (or even if you weren’t), you probably know about one of the biggest overarching themes: as consumer preferences rapidly change, it’s becoming more and more necessary for brands to obtain a detailed, 360° view of their customers in order to meet their expectations, and there’s no better way to do this than with Salesforce’s cross-cloud Customer 360 Truth platform.

The Customer 360 Truth platform, announced during the opening keynote, allows companies to sync their customer data across all clouds and obtain a single profile for each customer to deliver great cross-channel experiences.

This was an exciting announcement for us because it involves the customer-first mindset that we pride ourselves on. While Customer 360 Truth breaks down data silos and creates an integrated view of the customer, applications like S-Docs work in the background to accomplish the tedious work and eliminate errors, allowing you to spend more time focusing on the customer experience.


Supporting UCSF Benioff Children's Hospital? Partying with fellow Salesforce enthusiasts?  Fleetwood Mac?! What’s not to love about Dreamfest?

The S-Docs team had a blast at this year’s Dreamforce concert/philanthropy event, and it was made even better by the fact that all the money raised by the event goes to UCSF Benioff Children’s Hospital. As a Pledge1 member, this mix of fun and philanthropy was an inspiring high point of Dreamforce for S-Docs, and a perfect way to unwind after a day of great conversations and informative sessions.

Connecting With Fellow Trailblazers

While Dreamforce was filled to the brim with different breakout sessions, cool swag, fun parties, and delicious food, we think the most invaluable part was the opportunity to meet new people from all over the world who are just as passionate about the values that Dreamforce embodies as we are.

S-Docs had booths in the Campground expo and Trailhead zone, meaning that throughout the entire event, we were constantly syncing up with current customers, meeting new people, and teaching other Salesforce users about the benefits of using a native document generator and e-signature solution. We loved hearing some of the great things our customers are doing with our solutions, as well as the creative ways that other Trailblazers are using Salesforce to better their business and make a difference in their own way.

As this year’s Dreamforce came to a close, everyone walked away inspired by new ideas and ready to innovate our way into a successful 2020.

Connect With Us!

Dreamforce is always a great reminder of the breadth and diversity of the Salesforce community, and we’re always looking forward to the next time everyone gets together.

We’ll be at the Salesforce World Tour in New York this December. Heading that way too? Reach out and let us know - we’d love to chat!

If you were at Dreamforce and didn’t get a chance to stop by the booth, you can always leave us a message or contact us at

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